New Platform Aims to Replace Outrage-Driven Engagement with Real-World Action

[Holland, MI] – July 15, 2025, Every day, people scroll past causes they care about only to be bombarded with outrage, controversy, and clickbait disguised as civic engagement. While social media promised connection and mobilization, the reality has become a fractured attention economy where algorithms reward anger and scrolling, not action.

LiveImpact.io, a new online platform now in development, wants to change that.

HOLLAND, MI – June 10, 2025,  Rick Zwetsch, a longtime nonprofit consultant and serial entrepreneur, is building LiveImpact.io, a new platform that helps people pledge and track real-world actions for causes they care about. But what makes the build extraordinary isn’t just the mission. It’s how it’s being built. With no technical cofounder or internal team, Zwetsch is using AI to handle every aspect of development: concept testing, feasibility planning, stakeholder messaging, content creation, user engagement strategy, website copy, and more.

HOLLAND, MI – April 15, 2025, In an era where social media is flooded with calls for change but little way to measure real progress, LiveImpact.io is launching to redefine activism. The platform allows users to take real-world actions, track their contributions, and see the power of collective impact in real time.