Only 28% of Americans are very confident they could fact‑check important news (e.g., COVID‑19 info) pewresearch.org
Indicates low confidence in personal capacity to verify information.

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Around two‑thirds of U.S. adults feel made‑up news causes confusion about fundamental facts axios.com
Reflects a broader disconnection from reliable information.

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Trust in U.S. federal government is very low: 63% have “not too much” or “no confidence” in elected officials pewresearch.org
Signals skepticism that elected representation drives meaningful outcomes.

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81% of Americans say the risks from corporate/government data collection outweigh the benefits; 79% feel they have little control over how their data is used pewresearch.org
Reflects a deep disconnection and lack of agency.

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Only 37% of Americans express at least a “fair amount” of confidence in elected officials to act in the public interest newyorker.com
Another powerful signal of motivation‑deficit.

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Only ~19% of U.S. adults feel highly attached to their communities—and they are much more likely to follow local news closely and engage civically pewresearch.org
Insight: Strong local ties correlate with engagement, highlighting the gap when attachment is low.

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About 46% of social media users have taken action related to causes or issues—e.g., joining groups, sharing info, or changing profile pictures pewresearch.org
Insight: Digital activism is common, yet it's still less than half of users—many remain spectators.

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48% see government, and 46% see media, as divisive forces time.com
Insight: Institutions perceived as divisive weaken civic confidence and motivation.

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60% report moderate-to-high grievance—believing government and business work against them edelman.com
Insight: Grievance is not apathy—it's a driver of disconnect when people feel institutions are working against them.

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Why These Stats Matter for LiveImpact.io

1. They Reveal Hidden Motivation Blocks

Few feel connected enough to take action even when they believe in the cause. That disconnection is where LiveImpact.io can step in.

2. They Emphasize the Importance of Trust

Low institutional and interpersonal trust means people want new, reliable pathways to civic engagement just like what LiveImpact.io offers.

3. They Show Potential, Not Apathy

While grievance and distrust are high, a significant share still engages online. That demonstrates readiness for tools that transform passive concern into active impact.

4. They Highlight the Need for Local Relevance

Community attachment strongly predicts engagement a cue for LiveImpact to prioritize context-rich, local opportunities to act.