More than 70% of Americans have said they would stop purchasing from a company if it behaved unethically.
https://www.edelman.com/trust/2023-trust-barometer

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52% of Americans say they’ve boycotted a company due to unethical practices
BusinessDasher

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64% of Gen Z consumers would stop buying from a company linked to unethical suppliers
Plastic Bank’s 2025 sustainability shift report

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Nearly 70% of consumers consider a brand’s ethical stance before purchasing
Psico-Smart’s ethical consumerism trends

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68% of online consumers in the U.S. & UK might stop using a brand due to poor or misleading CSR
Check out the eco-conscious consumer report

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82% of consumers are willing to pay more for sustainable packaging; 71% have chosen products based on sustainability credentials in the past six months
2023 Buying Green Report

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Why These Stats Matter for LiveImpact.io

• Boycotts are mainstream, not fringe: With over half of Americans acting on unethical behavior, LiveImpact.io can help mobilize and scale those decisions through collective pledges and accountability.
  
  

• Younger generations lead the charge: 64% of Gen Z are ready to walk away from unethical brands. This signals a growing market segment that LiveImpact.io can tap into by spotlighting youth-oriented ethical challenges.
  
  

• Ethical considerations drive actual purchases: Nearly 70% of consumers actively weigh ethics, and 82% prioritize sustainability. LiveImpact.io can empower users to make informed choices and track impact—beyond simple transactional data.
  
  

• Transparency and verification matter: With 68% wary of misleading CSR, there's opportunity for the platform to offer trusted certifications, user-verified brand tracking, and clear impact metrics.
  
  

• Packaging and sustainability are non-negotiable: 71% of consumers already shop based on eco-labels. LiveImpact.io could integrate product-level data to guide users toward verified sustainable choices.