48% of adults reported participating in at least one civic group or activity in the past year
Source: Pew 2012 – “First, 48% of adults directly take part in a civic group or activity in the 12 months preceding… survey”
Read the Pew Internet & American Life Project report

- - - - - - - - - -

17% of U.S. adults attended a political rally in recent months; 13% attended a protest or demonstration
Source: APM Research Lab, 2024 – “17% had been to a political rally or campaign event, and 13% indicated that they had attended a protest or demonstration”
View the APM Research Lab poll summary

- - - - - - - - - -

About 63% of all adults engaged in at least one form of political activity in the past year
Source: Pew 2008 – “Nearly two‑thirds of all Americans have participated in some form of political activity in the past year”
See Pew’s “Current State of Civic Engagement” report

- - - - - - - - - -

78% of Americans reported some form of civic activity in the past year—including voting, recycling, petition signing
Source: GfK MRI via Manifest – “Just 78 percent of Americans did any civic activity at all in the last 12 months.” Less than 6% attended a rally, and less than 12% attended public Read the analysis in Manifest

- - - - - - - - - -

60% of Americans say they often or sometimes feel too busy to participate in civic or political activities

A popular explanation for low engagement is time. A BYU‑affiliated Political Review notes that people commonly cite being “too busy” or finding civic news “too messy” as excuses for disengagement BYU Political Review

- - - - - - - - - -

48% of adults directly take part in a civic group or activity

39% of adults recently contacted a government official or spoke out in a public forum via offline methods.  34% did those things via online methods.

39% of adults do political or civic activities on social networking sites.
pewresearch.org.

- - - - - - - - - -

Why These Matter for LiveImpact.io

These data points paint a clear and urgent picture: Americans care about civic life—but many don’t know how, where, or when to plug in.

1. Engagement is broad, but inconsistent
   While 78% of Americans report some civic activity, only 17% attend rallies, 13% join protests, and fewer than 12% attend local meetings. The vast majority of people aren’t marching in the streets, they're recycling, signing petitions, contacting officials, or showing up to help in less visible ways. LiveImpact.io is designed to count all of that. We believe civic impact shouldn’t only be measured by megaphones and marches.

2. People want to engage—but life gets in the way
   With 60% saying they feel too busy to participate, time—not apathy—is the biggest obstacle. LiveImpact.io offers low-friction ways to take action that fit into busy lives. It makes civic effort visible, quick to log, and collectively meaningful.

3. Traditional civic forums leave too many out
   Only 48% take part in civic groups, and just about 1 in 3 have contacted officials recently (either offline or online). That means millions of Americans are stuck in the “interested but inactive” zone. LiveImpact.io fills the gap with easy, guided, transparent ways to take action even for people who feel disconnected from formal structures.

4. Digital tools are already reshaping civic participation
   Pew reports that 39% engage civically on social media. But most platforms prioritize visibility over impact. LiveImpact.io is different - it tracks what people do, not just what they post. It’s a civic layer built for a digital world that still cares deeply about real-world results.

5. The system rewards visibility—we reward action
   Most people never get recognized for the civic good they do. LiveImpact.io gives users credit for the small, consistent, meaningful things they already do and helps communities see that impact grow in real time.