“More than 70% of Americans have said they would stop purchasing from a company if it behaved unethically.”
This originates from a Mintel report (2015), noting that “more than two thirds (70 percent) of Americans are at least sometimes influenced to purchase products based on a company's ethics…” (Read the Mintel press release)

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“About 38% of consumers actively choose brands based on political or social values.”
According to Civicscience (2022), “They are more likely than older generations to feel that brands should take a stand on social and political issues (38%)…” (View the Civicscience report)

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52% of American adults have ever intentionally boycotted a business, stopping purchases in protest (pro-assets.morningconsult.com)

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41% of U.S. adults planned to boycott a major retailer this month, with 28% actively participating and 13% intending to join (civicscience.com)

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Nearly one-third (≈33%) of Americans have actually stopped purchasing because of a company’s political stance, although about half say they would (mintel.com)

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62% of consumers want companies to take a stand on social, cultural, environmental or political issues (pro.morningconsult.com)

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56% of U.S. consumers closely follow brands’ ethical or political positions; 38% say they’ve quit brands over it (retailbrew.com)

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Edelman’s 2024 survey across 15,000 people shows nearly 80% would boycott foreign brands over country-of-origin concerns, and globally 64% choose to buy/boycott based on political leanings (en.wikipedia.org)

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20% of Americans plan to permanently boycott companies aligned with Trump, and 36% have already taken steps (mintel.com)

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Why this matters for LiveImpact.io:

• Active consumer activism: Over half of Americans have taken boycott action at least once, and a large portion are currently evaluating brands through an ethical lens
  
  

• Political dimension is real but nuanced: While many express willingness to act on political stances, fewer follow through suggesting hyper-awareness with selective enforcement
  
  

• Authenticity and perceived alignment are key: Consumers increasingly expect brands to demonstrate alignment with values, not just messaging