How to Pick a Cause
You Can't Care About Everything (And That's Okay)
May 26, 2025

You Can't Care About Everything (And That's Okay)
⏱️ 4 min read
“You can do anything, but not everything.”
— David Allen
TL;DR
There are more causes, crises, and calls to action than ever. If you feel like you're falling short for not responding to every one of them, you're not alone. The truth is, caring about everything is unsustainable. What matters most is turning attention into action one focused step at a time.
The Guilt of Selective Caring
It starts with a headline. Then a petition. Then a GoFundMe. Then a viral post. Then another.
Before long, your inbox, feed, and group chats are filled with urgent, important, heartbreaking things. And somehow, no matter what you do, it feels like you’re not doing enough.
This is compassion fatigue in the age of information overload. Not because you don’t care but because you care deeply, and constantly.
When every issue feels existential, it becomes harder to engage with any of them meaningfully.
You’re Allowed to Choose
You’re not a bad person for focusing your energy.
You're not selfish for setting boundaries. You're not apathetic for passing on a cause that isn’t yours to carry right now.
Movements need sustained action, not short bursts of overwhelmed energy. You can care deeply about climate justice and not be fully involved in education reform. You can give to local hunger relief and still be unsure how to engage with global conflict.
Caring about everything equally all the time isn’t noble. It’s exhausting.
The Myth of Infinite Bandwidth
Social media has conditioned us to believe that caring means sharing. That if you really care, you’ll post, donate, show up, and speak out every time.
But the reality is: emotional bandwidth is finite. Time is finite. And if we pretend otherwise, we burn out and disengage entirely.
True impact comes from commitment, not constant reaction.
What We’re Doing at LiveImpact.io
LiveImpact.io was built with this in mind.
We don’t ask you to care about everything. We don’t flood you with trending campaigns. We don’t shame you for not doing more.
Instead, we help you track what you are doing. On your terms. At your pace.
Pick a cause. Log an action. See how it contributes to something bigger.
No leaderboard. No pressure to perform. Just real-world momentum quiet, steady, and yours.
Focus Creates Force
You don’t have to explain why you didn’t donate to that fundraiser, or why you’re not reposting every graphic. You’re allowed to decide where your energy goes.
What matters most is that you do something. Even one thing. And that you keep doing it.
Because real change doesn’t require everyone doing everything. It requires enough of us doing something.
Support the build of LiveImpact.io with a one-time $10 contribution:
https://www.gofundme.com/liveimpact
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“You’re not here to save the world. You’re here to help move it.”
— Rick Zwetsch
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