The LiveImpact Angle

Why We Built LiveImpact.io—and What We’re Still Figuring Out

Apr 30, 2025

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Why We Built LiveImpact.io—and What We’re Still Figuring Out

TL;DR

We didn’t set out to build another platform chasing likes or selling outrage. We built LiveImpact.io because we saw a different need: a place where real-world actions could be made visible, collective, and trusted. We’re not done learning and that’s by design.

The Problem We Couldn’t Ignore

The idea for LiveImpact.io wasn’t born in a boardroom or from a viral trend. It came from years of frustration: watching people donate, volunteer, protest, or show up and still wondering afterward, Did that even matter?

There’s a quiet but dangerous gap between taking action and seeing impact. It’s not that people aren’t stepping up. It’s that they often can't see whether their steps actually moved anything forward.

That kind of disconnection creates cynicism—and cynicism kills movements faster than opposition ever will.

We knew there had to be a better way to honor real effort.

Why Trust, Visibility, and Community Had to Be at the Center

We started with a few non-negotiables:

  • No algorithms deciding what actions mattered more.

  • No corporate sponsors pushing hidden agendas.

  • No politics telling you which side to be on.

Just a platform where your actions, large or small, could be seen, counted, and valued.

And not by some faceless institution, but by a community of people stepping up alongside you.

We built LiveImpact.io to close the trust gap: to turn action into visible impact without the noise, the spin, or the gatekeepers.

Where We’re Still Learning

We’re proud of what we’ve built so far but we’re not pretending we have all the answers.

We're still figuring out:

  • How to keep the platform people-powered while scaling.

  • How to resist the pull toward "engagement at all costs" metrics that have hollowed out other platforms.

  • How to balance openness with accountability without turning into censors or referees.

And honestly? We expect LiveImpact.io will always be a work in progress because the world keeps changing, and the work of impact keeps evolving.

We’re okay with that. We’d rather keep listening, adjusting, and improving than pretend a finished product can fix a moving target.

The Trust Problem We’re Tackling

If you're wondering why this matters, here's a reality check:

Only 44% of Americans believe today's social movements can make real change (Pew Research Center, 2024).

That means more than half the country is skeptical, even when they agree with a cause.

Visibility, transparency, and real tracking aren’t luxuries anymore. They're the bridge between action and lasting belief that change is possible.

How LiveImpact.io Helps Close the Gap

At LiveImpact.io, when you act, your action doesn’t disappear into a black hole.

You can:

  • Choose a cause

  • Choose a real-world action

  • Pledge when you'll complete it

  • Mark it as done

  • See your action contribute to a growing public dashboard of real-world impact

No ads. No "popularity contests." Just action, counted and visible.

Because when you can see the difference you're making even in small ways—you’re far more likely to keep showing up.

Want to Help Us Build the Future of Action?

We’re people-powered and people-funded. No corporations. No ads. No algorithms. Just people, taking real steps forward together.

If you believe in what we’re building, you can help bring it to life:

Support the build on GoFundMe here.

Every contribution helps us stay independent and keeps the platform rooted in the right values.

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“We didn’t build LiveImpact.io because we had it all figured out. We built it because we knew the old ways weren’t working and people deserved a better way to see that their actions matter.”
— Rick Zwetsch, Founder, LiveImpact.io

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