Causewashing is the New Greenwashing

Causewashing is the New Greenwashing

⏱️ 4 min read

“The revolution will not be monetized.”
— Adapted from Gil Scott-Heron

TL;DR
Just like greenwashing let companies fake environmental concern, causewashing lets them fake social conscience. A rainbow logo in June or a Black square in July isn’t commitment—it’s cover. LiveImpact.io helps keep the spotlight on real action and real accountability.

Corporate Conscience—or Corporate Cover?

Companies used to ignore social issues. Now, they rush to embrace them. But that’s not always a good thing.

A brand says it cares about climate change… while funding climate denial PACs.

Another posts about LGBTQ+ rights… and donates to anti-LGBTQ+ legislators.

They’re not committed. They’re calculating.

What Is Causewashing?

Causewashing is when companies use social causes as a marketing tool without doing the hard, behind-the-scenes work to support those causes meaningfully.

It’s branding activism, not real support.

✅ Slap a hashtag on a product?

✅Change your logo for a month?

❌ Shift policy, donate profits, show results?

Why This Matters

When everything becomes a performance, trust erodes. People don’t know who’s genuine anymore. Worse, actual progress gets crowded out by shallow signaling.

LiveImpact.io is designed to track real change not real marketing spend.

It’s not about brand alignment. It’s about cause alignment. And people get to choose what they support, not be told what’s trendy.

Build Better. Expect Better.

We’re not anti-brand. We’re anti-bullshit.

LiveImpact.io helps people act on the causes they care about and see the collective impact grow, one real action at a time.

Support our platform → https://www.gofundme.com/liveimpact

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“Support that’s only visible on packaging isn’t support. It’s strategy.”
— Rick Zwetsch, Founder

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